What belongs at identity level
Identity-level information should remain true across most visitor contexts. Your name, profile image, concise bio, roles, topics and core social accounts are good examples.
Do not force every detail into the global profile. Information that matters only to recruiters, customers, readers or press usually belongs in a Space or Card.
Write for recognition first
The first lines of your Bioza should help a visitor recognize that they found the right person or business. Clarity is more useful than cleverness at this level.
- Use your recognizable name or brand
- Keep the top-level bio concise
- Use roles to explain the different hats you wear
- Choose one primary action rather than several competing actions